The trust your customer's deserve.
The majority of us will read or watch a review(s) before making a purchase. Your customers are doing the same. Instead of you just using text to communicate that what you do matters, take your viewers on a journey by telling the story of how you have made a difference in someone's life.
📊 How can this asset help my business?
This one asset could be the very thing that your customers are waiting for before making the leap to buying into your service(s).
With video being the best way to communicate a message, having a real customer with a real experience with your product telling others how it was beneficial to them is very convincing.
To put it in simple terms, if you were buying a product or a service, which would be more convincing? A CEO who is telling you how great their service/product is, or, a real customer saying that "x" product/service changed their life and it could do the same for your viewer?
By using video production in this way, you save a lot of time trying to convince someone, and you allow your customers to do the talking. Or better yet, you let your product/service do the talking for you!
- Build trust within your viewers.
- Prove that you can do what you are saying you can do.
- Help ease people into a decision.
- Allow your viewers to choose you with confidence.
👩🏻 Who's the target audience?
The target audience for this video are the viewers that typically do their research and really analyze things before jumping in.
This video is also for your viewers that aren't fully convince yet.
Finally, this video is for any potential customer that you have. It is always a good idea to show testimonials to potential customers because it instills confidence within them, and that leads to full belief in you.
📈 How can I properly utilize this video?
These testimonial videos should live anywhere where your customers may come in contact with your business. For example:
- Your social media pages
- Email signature
- QR codes for printed work
- Use if for your sales process